Beauty Queens
jagannath rao adukur | 11 June 2004, 6:18am A Chinese gentleman once asked me why so many Beauty Queens come from India these days. We had a series of them - a Miss.World , a Miss.Universe and so many other sundry titles.I told him that the westerners would have become fed up of white-skinned Miss.Worlds and would have decided to go in for a brown-skinned one for a change. In that case why not a yellow-skinned one , a Chinese Miss.World ? I really dont know .Why not is my instant response. In the same vein one could ask why not a black-skinned beauty ? .The fact is that most of these organizers have their own notions about what constitutes female beauty .Their contests therefore tend to be coloured by Western cultural biases. The real reason why the West seems to be turning to India for beauty queens is not because their notions of female beauty have undergone a dramatic change ,but merely because commercially it makes a lot of sense to have an indian Miss.World endorse a product to the vast marketplace of India the potential of which has only recently been realized by the global corporates.
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