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20 Jul 2006


Posted by Oblivion in General | 8:58pm

Too much information is forced on one these days. Before you finish contemplating an issue, the next one demands your attention. An ad has to be flashed more number of times to make a good impress. Whether this is good or bad has been a vital issue among experts from various fields. My concern is rather a trivial one - how to preserve favorites in memory amid such exposure to plethora of information. I don't have an answer. But it occurred to me that one can copy and paste the list of favorites to a secondary memory.

My favorites (the ones I remember) from the recent past:

1."Elangaathu Veesudhae..." number by Ilaiyaraja (movie Pithamagan)
2."Do Pal..." by Madan Mohan for the movie Veer Zaara
3.Hutch ad campaign (specially the ad for Group Talk feature)
4.Airtel signature tune by Rahman
5.Munich by Spielberg
6.Youth by Coetzee
7.Tata Safari Dicor ad and tune
8.AIDS ad campaign (print) by JWT
9.My Country, My Country (Iraq documentary) by Laura Poitras
10.The Economist ad campaign by O&M 

Current Mood: Happy
Current Music: ---

1 Comments | "Chartbusters" »

  1. By Rujul

    27 Jul 2006, 2:04am [ Reply ]

    I know exactly what you mean but I also feel that my favourites are so etched in my memory that they aren't going away anywhere. I treat the constant flow of information as noise. One way to combat this would be to follow the rule of selective permeability. I think we have all practiced this at one time or the other. Remember how at school the professor's words went into thin air while just one joke shared by your best friend remained fresh in memory?

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